Camera: Ursa Mini 4.6K
Lenses: Sigma ART 18-35mm & Sigma 50-100mm
Resolution: 3840x2160
Aspect Ratio: 16:9
Frame Rate: 25P
Gamma: Blackmagic Film

Producer: Laura Harris
Agency: Fresh
Director: Daniel Nickson
DOP: Ryan Priestnall
1st AC: Aaron Hussein
Lighting: DropCity

Creating some internal videos for Samsung displaying the features of their new folding phone. There we're a lot of shots to get to capture to really explain in a more narrative fashion how to use the phone. This was intended to be a more upbeat educational type video.

We had to capture a lot of shots in a fairly short amount of time on location, we had to light the rooms in such a way where we can have a little bit of freedom and still get that nice exposure, all whilst trying to shape the light a little for some depth. The lens choice and shot types had to be clean and allow for graphics and potential crops. I picked the Sigma ART series due to their sharp clean look.